![]() ‘We’re growing almost 6% ahead of the category this year…’īrands in her remit (Häagen-Dazs, Outshine, Drumstick, Skinny Cow, Dreyer’s/Edy’s) were performing well at the time of the sale to Froneri, said Peddle Rguem. ![]() * General Mills sells the Häagen-Dazs brand in non-US markets. Under Froneri - the second largest manufacturer of ice cream and the number one private label producer worldwide – DGIC’s portfolio includes Häagen-Dazs,* Outshine, Drumstick, Skinny Cow, Dreyer’s and Edy’s. “Now if you're watching Netflix, it's easier to grab a single-serve per product from the freezer, and people are also snacking on frozen novelties at different times of the day, so dessert is no longer a traditional post dinner occasion, which has facilitated growth of the handheld options for mid-afternoon, or later in the evening,” added Peddle Rguem, who has been living and breathing ice cream for seven years, serving as VP of marketing for Nestlé USA’s ice cream division 2014-18, and president of the division from 2018-20 before taking the helm at DGIC in February 2020 following the sale of Nestlé USA’s ice cream division to Froneri (see below).īased in California, Dreyer’s Grand Ice Cream (DGIC) was created in early 2020 following the $4bn sale of Nestlé USA’s ice cream business to Froneri, a joint venture created in 2016 after Nestlé merged its European ice cream business in 20 countries with ice cream maker R&R, a unit of private equity firm PAI Partners. But even during the pandemic there were fewer eating occasions where the whole family was sitting around a table together. “If you go back 20+ years, dinner was often at the dinner table at the same time every day, and you might have ice cream for dessert, scoop it into bowls and eat it together. It’s actually been a gradual shift , Peddle Rguem told FoodNavigator-USA. 'People are snacking on frozen novelties at different times of the day’ In comparison, ice cream sales were down -6.4% in October 2021 vs Oct 2020, and up a more modest +6.4% in October 2021 vs October 2019. Last month (October 2021), frozen novelty sales were up 5.6% vs Oct 2020 and a whopping 30.7% vs October 2019. “We've seen all of our brands grow , but what we are really seeing accelerating is the shift from packaged ice creams, a pint or larger where you can scoop ice cream into a bowl, to snack, handheld type products such as sandwiches, products on sticks or in a cone for home use, and we have more of the category than any other manufacturer.”Īccording to IRI data (Integrated Fresh, Total US, MULO), US retail sales of frozen novelties jumped 25% in Q2 2020 vs Q2 2019, and were still up 1.1% in Q2 2021 vs Q2 2020, a period when many other categories experienced a sharp decline YoY given the tough comparables with the first months of the COVID-19 pandemic.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |